Instagram Analytics Tool Track Your Growth & Engagement

See at a glance whether your account is growing: followers per day, likes, comments and when you posted.

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See it in the dashboard

Your numbers at a glance

Analytics overview: followers, following, posts and engagement, below them the follower chart.Charts for following, likes and comments and posts over 30 days.Day-by-day history with all numbers and the “Export” button.
Real dashboard view with sample data

What Instagram Analytics shows you

  • Follower history

    Growing or losing followers? The comparison with the day before tells you.

  • Engagement

    Likes vs. comments as a ratio.

  • Posting calendar

    Which days you posted on.

  • Bot activity

    Follows, likes and Story views by your bots.

  • DM stats

    Sent and failed.

  • Export

    All days in one Excel file.

Common mistakes when analyzing your numbers

  • Only looking at one dayIndividual days fluctuate. Compare whole weeks instead.
  • Only counting followersLots of followers without likes and comments don't get you far. Keep an eye on the engagement rate.
  • Changing everything at onceChange one thing, then watch the chart for two weeks.

How to turn numbers into better posts

  • Look at your growth

    On which days did you gain lots of followers?

  • Compare with the calendar

    What did you post right before?

  • More of that

    Do more of what worked, and less of the rest.

Frequently asked questions about Analytics

What data is collected?

Follower count, following count, post count, total likes, total comments and engagement rate – collected and saved automatically every day.

For which time ranges is data available?

All charts and tables can be switched between the last 7, 14 and 30 days. Data collection starts the moment you connect your account.

Is bot activity tracked too?

Yes. All bot actions (follows, unfollows, likes, comments, story views) and DM statistics (sent/failed) are recorded separately and shown as their own charts.

Is Analytics included in every plan?

Basic analytics with an account overview are included in the Basic plan. Advanced analytics with bot reporting and detailed charts are available from the Premium plan onwards.

More on this in the blog: Instagram Insights and external tools side by side

Understand your Instagram growth

Get started with Analytics now and make data-driven decisions – try it free for 7 days.

Try free for 7 days